Retail operatorsgiven opportunity to sell Expo 2020 Dubai-branded products tomillions

DUBAI: 15July, 2018 -Retail companiesof all sizescan capitalise on the huge merchandising opportunitiesavailablebefore, during and afterExpo 2020 Dubai. Withmore than 5,000 types of official licensed products due to go on sale, Expo 2020is seekingcompanies which can help it deliver top-class retail goodsto millions of Expo visitors and enthusiasts from around the world. Official products will be soldacross more than 5,000 sqm of retail space at Expo 2020’s site, as well as byauthorised outlets around the UAE and online.Selected retailers will have the rights to design, operate and commercialiseExpo 2020 Dubai-branded retail operations. The online tender process to become an Official Retail Operator for Expo 2020 Dubaiwill open to businesses of all sizes from anywhere in the world on 17 July, 2018. Gillian Hamburger, Senior Vice President – Commercial, Expo 2020 Dubai, said: “Expo 2020’s retail offering is truly unique.Not only is it an incredibleopportunity for retailers to capitalise on the worldwide demand for Expo 2020 souvenirs,keepsakes and unique products,butit also allows them to offera globally visible retail platform to a significant customer base,whether online or offline.

“With innovation at the heart of Expo 2020, our retail offering will be integrated with the latest technologies, further enhancingthe visitor experience. We want to work closely with our appointed retailers to offer a world-class shopping experience to millions of Expo 2020 visitors and enthusiasts.” The first World Expo to take place in the Middle East, Africa and South Asia (MEASA) region, Expo 2020 expects to welcome 25 million visits between 20 October, 2020 and 10 April, 2021.With about 70 per cent of visitors expected to come from outside the UAE – the largest proportion of international visitors in the 167-year history of World Expos – Expo 2020 represents a major commercial opportunity for retailers.
Expo 2020’s retail operations will be based on the franchise model, offering a seamless and a high-yielding revenue platform tooperators.

Hamburgeradded:”Retailerscollaborating with Expo 2020 Dubai will benefit from an established, global,world-class mega-event,as well as unique, high-quality products manufactured by our more than 70 official licensees.” Inspired by thetheme of ‘Connecting Minds, Creating the Future’ and subthemes ofOpportunity, Mobility and Sustainability, Expo 2020 Dubai’s branded products will spana range of prices and categories including souvenirs, collectables, health and beauty, toys and games, locally-made items and products associated with the Expo 2020 mascot, which is scheduled to be unveiledin the coming months.

Expo 2020’s on-site retail offering will feature brick-and-mortar outlets located in high footfall areas, with storesin each of the three ThematicDistricts and Al Wasl Plaza, the central hub of the Exposite. Visitors will also be able to buy merchandise from stores within some pavilions, parks, retail kiosks, mobile carts and roaming vendors.
Off-site retailers across the UAE will be able to capitalise on the millions of business and leisure visitors who flock tothe countryannually, including in the lead-up to 2020. Expo-branded products are expected to generate high demandin malls and other retail destinations.

Selected retailers will also have the chanceto become Authorised Ticket Resellers, enabling them to benefit from an additional revenue stream as well as footfall from visitors seeking tickets. Expo 2020’s official online store represents an additional opportunity for retail operators to reach a global audience. Thisportal will be integrated with Expo 2020’s digital platforms, including Expo 2020’s website and app. The initial windowfor companies to register their interest opens on 17 July, 2018 and closes on 30 July,2018. Businesses that would like to receivea request for information(RFI) should register at esource.expo2020dubai.ae, where they can alsokeep up to date with the latest commercial opportunities from Expo 2020 Dubai.